Cristal: Fiestas Patrias (Causa)

Tuesday, July 19th, 2011
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Another independence day commercial with a a known face (or in this case, a world known face), singer / songwriter / musician, Gianmarco.

Causa’s (agency) idea behind this one was quite simple and that is why it works: Gianmarco writes / sings a feel good ‘Peru is happy’ jingle, we (Z) come up with various vignettes covering as many of Cristal’s national consuming public having a ‘tipsy’ time under that 6% spell, slam it all on a time line, make the color pretty and well, as the English say…Bob’s your uncle.


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