Boogie: Cantante (Causa)

Tuesday, May 10th, 2011
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Cantante is mine and Gonzalo’s second commercial together.  Confiperu has many products in its arsenal – one being Boogie (chiclet-like gum).  Confiperu has contracted Erick Elera – the protagonist of the highest rated show on television in Peru – as the ‘face’ of Boogie.  Fortunately Erick early-life success hasn’t gone to his head – he was easy to work with and a nice guy all around.

Causa, is the advertising agency that Confiperu works with.  We were given two scripts by them in which the Z-collective further developed and then Gonzalo and I directed with a close watch by grandmaster Bacha.

With regard to the second script (titled Actor), it has yet to hit the airwaves.  When it does, I’ll be sure to post it.


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